Downloadable skills

Eight skills, free to install.

Drop these into your Claude workspace as skill files and run the actcenter playbook directly on your own portfolio. No vendor lock-in, no integration setup. Each skill is a single SKILL.md file inside a folder.

↓ Download all 8 as a bundle ~40 KB · zip
WHC
Operations skill

Weekly Health Check

The 6-minute weekly read on any Google Ads account. Pacing, CPA, lead volume, conversion stability, tracking integrity, and the tCPA Health framework (5 states). Outputs the top 3 actions for the week, not a 20-page report.

  • Reads any Google Ads CSV or screenshot
  • Returns Priority Engine output
  • Built around tCPA Health framework
RSA
Content skill

RSA Review

Audit and refresh Responsive Search Ads. Character counts, pinning, repetition, asset diversity, Ad Strength. Identifies fatigued combinations and produces replacement headlines and descriptions, plus an Editor-ready CSV.

  • Outputs ready-to-paste CSV bundle
  • Validates every constraint pre-flight
  • Critiques existing copy with reasons
STA
Optimization skill

Search Terms Analyst

Turn raw search-term reports into action. Finds wasted spend, intent-mismatched queries, and high-intent winners. Builds paste-ready negative lists, flags brand cannibalization, and surfaces seed terms for new ad groups.

  • Paste-ready negative keyword lists
  • Detects competitor incursions
  • Flags PMax search categories
GBP
Local SEO skill

GBP Audit

Audit any Google Business Profile for local-services accounts. Completeness, categories, services, products, photos, reviews health, posts cadence, Q&A, and competitive position in the local pack. Operates via Chrome MCP.

  • Client-facing summary + operator actions
  • Reviews local-SEO signals end-to-end
  • Detects category and service gaps
SDB
Triage skill

Site Debug

Debug technical and visual issues on any live URL — console errors, broken network, layout drift, responsive breakpoints, performance, accessibility, basic on-page SEO. For paid-media operators who need a fast, structured diagnosis.

  • Operates against live URL via Chrome MCP
  • Triages before opening an eng ticket
  • Catches issues before they cost conversions
DDB
Design skill

Design Debug

Critique any visual asset — UI, landing page, ad creative, deck slide, dashboard, brand asset. Flags hierarchy, spacing, alignment, color, typography, contrast, accessibility, brand drift, and grid violations. Operates on screenshots, images, or live URLs.

  • Structured, opinionated review
  • Acts as design quality gate pre-ship
  • No waiting for a designer
EXP
Handoff skill

Cowork → Design Export

Export any material produced inside Claude/Cowork into a design-ready format: PNG, SVG, PDF, PPTX, DOCX, Figma/Canva-ready frames, social crops, transparent backgrounds, brand-aware versions. Bridges Claude and design tools.

  • From markdown/table/chart → deck or post
  • Platform-native sizing and crops
  • Brand-aware variants on demand
AIM
Content engine

AI Marketing Content

Produce marketing content about AI and tech across every channel — long-form, short, image briefs, video scripts, platform-native posts for Meta, YouTube, TikTok, and LinkedIn. Stays current via weekly web-research over AI/tech news.

  • Weekly research pass on AI/tech news
  • Native posts per platform format
  • Companion for thought-leadership
Step by step

Build your first dashboard in Claude in 6 steps.

No code, no integration. Just drop a CSV and a paragraph of context, and Claude does the rest using the actcenter playbook.

Export the data from Google Ads

Inside Google Ads, go to Reports → Predefined → Campaigns. Set the date range to Last 90 days. Include active, paused, and ended campaigns. Download as CSV.

Pro tip: also export Ad groups, Keywords, and Search terms reports — the more data you feed in, the better the analysis.

Install the actcenter skill in Claude

Download the tCPA Health Check skill from the section above. In Claude, open Settings → Skills → Add new skill and upload the zip. The skill becomes available in any conversation.

Need help with skills? Read our walkthrough on the blog.

Open a new chat and drop the CSV

Start a new Claude conversation. Attach the CSV file you exported. In the same message, add a short paragraph of context — your verticals, your pacing cadence, anything notable.

Example: "We're an agency in Toronto, 24 accounts, mostly local services. Cobblestone Roofing has a tracking issue — phone conversions are inflated."

Ask for the briefcase

Prompt: Use the actcenter skill to generate today's Daily Briefcase from this CSV. Claude will parse the data, classify every account, and surface movers + hidden risks + opportunities.

Get a working dashboard as an artifact

Claude renders the briefcase as an interactive HTML artifact inside the chat. You can scroll, click into accounts, copy talking points, and save the artifact for later.

Run it every morning

Drop tomorrow's CSV into the same conversation. Claude uses the context you already gave and produces an updated briefcase — typically in under 30 seconds.

Want to skip the manual export? Try the live demo or connect your MCC directly with actcenter.

Tired of doing this dance every morning?

Run it on your real data →