Frameworks, dashboards, research and field notes on using AI and scripts in paid media — built read-only, shared in the open. No product to buy. Just how the work actually gets done.
Active vs ramping vs paused. Capacity planning in seconds, no spreadsheet pivot needed.
Hourly refresh from your MCC. No Sheets-to-Docs lag, no 24h delay.
MTD spend vs expected, weighted across all accounts. Above 110% = burning hot. Below 80% = leaving budget unspent.
Rolling 30-day conversions across the whole book. Refreshed hourly. The one number you open the QBR with.
Most AI-for-ads plays ask for the same thing: full write access to your Google Ads account. They install MCPs. They edit campaigns autonomously. They depend on third-party platforms you don't own.
That trades risk for convenience. In paid media — where one wrong bid change kills a month — control isn't optional.
actcenter inverts the pattern. AI works on the data, not on the platform.
The AI never has write access. Every change to your account is made by a human, inside Google Ads.
AI works on the data, not on the platform. Here's the loop.
We install native Google Ads scripts in your MCC (agency) or directly in your account (in-house). Scripts run inside Google's own platform. No external tools.
Scripts export structured data to Google Sheets — campaigns, search terms, RSAs, pacing, conversions. Daily, weekly, or hourly depending on the workflow.
Claude reads the Sheets via native Google integration. Generates audits, dashboards, weekly reports, alerts, and meeting talking points.
You stay in control. Claude analyzes, recommends, drafts. Every change to the campaigns is made by you (or your strategist), inside Google Ads. The AI never has write access.
The loop always closes with a human.
Each workflow runs across 35+ active accounts. Documented. Versioned. Adapted to your portfolio.
Pacing average, movers in the last 7 days, hidden risks the dashboard would miss, scale opportunities ready to act on. Each strategist opens this once at 8am and knows their day.
Surfaces low-intent traffic (cost, price, vs, how-to queries) before it eats budget. Compares week-over-week patterns. Flags accounts where a single bad search term is consuming 30%+ of spend.
Six states (RISK · DIAGNOSE · RAISE · LOWER · MIGRATE · HOLD) with guard-rails baked in. Priority score, plain-English reason, 14-day cool-off between changes. Sortable by severity, MTD spend, or days since last touch.
Pre-drafted in your tone, with live numbers, ready to send. Wins to open with. Hypotheses worth surfacing. Recommendations to discuss. Internal notes included.
Hi [Client],
Great week — 30-day delivery at CA$43.66 CPA across 44 conversions. Stable performance across all rolling windows.
Couple of things worth discussing on our Tuesday call:
Quarterly compliance + tracking + structure audit, generated from data not done by hand. Covers conversion tracking, wasted spend, account structure, keywords, Quality Score, ad assets, bidding, settings.
Built over 18 months of running real PPC accounts. Documented, versioned, and applied to every account in production.
Every campaign classified in one of six states with a priority score, plain-English reason, and a 14-day cool-off between changes.
Prices, guarantees, certifications, years-in-business — every fact in ad copy must trace back to the client's site, LP, or a confirmed direct input.
15 headlines × 4 descriptions × CTA verbs × character limits × AP Title Case × no phone in headline × no "!" anywhere — validated by automated script before shipping.
Different operations need different surfaces. Each dashboard maps to a workflow we run in production today. Click any teaser to open the live demo with sample data.
Multi-account portfolio view with KPIs, health distribution, movers, hidden risks, and the weekly action grid. Drill into any account.
Open dashboard →Per-account deep-dive with CPA progression, performance windows, strengths and watch-outs, plus a pre-drafted weekly client email.
Open dashboard →Month-to-date pacing forecast with end-of-month projections, over/under bands, and per-account drift alerts.
Open dashboard →Search-term Drift Scanner · tCPA Health Monitor · 74-Checkpoint Audit · Opportunities Map. Each one maps to a workflow we already run for clients.
Talk to us →This is sample data with the exact shape actcenter handles in production. Hover any block to see what each part of the dashboard does for the strategist or agency owner.
Drop in CSV exports from Google Ads — campaigns, ad groups, keywords, search terms. Add a paragraph of context. actcenter analyzes the data and renders the dashboard you'd see if you were already wired in.
Export from Google Ads → Reports → choose Last 90 days → include active, paused, and ended campaigns. Drop in as many CSV files as you have. Everything is parsed locally in your browser — nothing leaves your machine until you click Generate.
A short paragraph in your own words — what each client does, what changed recently, anything not visible in the data. This is what tunes the analysis from generic to specific.
In the live product, actcenter reads your Google Ads MCC directly through the Ads API. No Apps Script bridges, no Sheets-to-Docs exporters, no 24-hour latency. Data is live; the briefcase rebuilds itself overnight.
Authorize OAuth read access to your Google Ads Manager Account. Two-minute setup; revocable any time.
Every night, actcenter pulls performance, search terms, RSAs, and asset data per account. Quotas managed for you.
Pacing, tCPA state, search-term drift, RSA fatigue. Claude generates client-specific talking points and weekly emails.
By 8am, each strategist's day is laid out. One click per account opens drawer, drafts, and asset folder.
Owns the day-to-day on 18-25 accounts. actcenter replaces the spreadsheet routine.
Sees the whole team's book in one view. Spots accounts at risk before they escalate.
Knows retention risk, growth opportunity, and unit economics on a single screen.
There's a lot of noise and not much data. So we're collecting it in the open. Six quick questions — no email required. See the live results the moment you finish.
Aggregated from everyone who's taken the survey — your answers are now part of it. Sample is illustrative and updates as more people respond.
Want the full breakdown and the raw anonymized dataset when it's ready? Ask to join the research →
Unfiltered notes from people running these on real accounts. Used one yourself? Add yours — the good and the rough edges.
This is a hub, not a sales desk. Reach out if you want to swap findings, contribute to the research, or ask something specific. Tell me why first — I read every message myself.