actcenter reads your Google Ads MCC, watches every account daily, and hands each strategist a ready-to-run briefcase every morning — pacing, tCPA health, search-term drift, RSAs, and the email to send. 11 hours of recurring work become 2.5.
Active vs ramping vs paused. Capacity planning in seconds, no spreadsheet pivot needed.
Hourly refresh from your MCC. No Sheets-to-Docs lag, no 24h delay.
MTD spend vs expected, weighted across all accounts. Above 110% = burning hot. Below 80% = leaving budget unspent.
Rolling 30-day conversions across the whole book. Refreshed hourly. The one number you open the QBR with.
Monday pacing reviews. Search-term scans. Monthly 74-checkpoint audits. RSA refreshes. Weekly client emails. None of it is hard — all of it is mandatory. actcenter doesn't replace the specialist; it absorbs the repetitive layer underneath.
Each module is shaped by how senior PPC specialists actually work — not by what a generic reporting tool can render.
Pacing average. Movers in the last 7 days. Hidden risks the dashboard would have missed. Scale opportunities ready to act on. Each strategist opens this once at 8am and knows their day.
+45% pacing on Eastfield Academy. Zero conversions on Maple Roofing — but tracking still shows live. 32% of Westridge CA spend on "cost"/"price" search terms. Surfaced before anyone has to look.
RISK · DIAGNOSE · RAISE · LOWER · MIGRATE · HOLD. Each with a priority score, a reason in plain English, and a 14-day cool-off between changes. Sortable by severity, MTD spend, or days since last touch.
CPA progression across 30d/14d/7d, performance windows side-by-side, what's working and what needs attention, actions for the week, and every asset (Reports folder, weekly email Doc, XLSX, talking points) linked from one place.
Wins to open with. Hypotheses worth surfacing. Recommendations to discuss. Questions to ask. Generated from the live numbers and tone-adjusted for the relationship — internal notes included.
Built over 18 months of running real PPC accounts. Documented, versioned, and applied to every account in production.
Every campaign classified in one of six states with a priority score, plain-English reason, and a 14-day cool-off between changes.
Prices, guarantees, certifications, years-in-business — every fact in ad copy must trace back to the client's site, LP, or a confirmed direct input.
15 headlines × 4 descriptions × CTA verbs × character limits × AP Title Case × no phone in headline × no "!" anywhere — validated by automated script before shipping.
This is sample data with the exact shape actcenter handles in production. Hover any block to see what each part of the dashboard does for the strategist or agency owner.
Drop in CSV exports from Google Ads — campaigns, ad groups, keywords, search terms. Add a paragraph of context. actcenter analyzes the data and renders the dashboard you'd see if you were already wired in.
Export from Google Ads → Reports → choose Last 90 days → include active, paused, and ended campaigns. Drop in as many CSV files as you have. Everything is parsed locally in your browser — nothing leaves your machine until you click Generate.
A short paragraph in your own words — what each client does, what changed recently, anything not visible in the data. This is what tunes the analysis from generic to specific.
In the live product, actcenter reads your Google Ads MCC directly through the Ads API. No Apps Script bridges, no Sheets-to-Docs exporters, no 24-hour latency. Data is live; the briefcase rebuilds itself overnight.
Authorize OAuth read access to your Google Ads Manager Account. Two-minute setup; revocable any time.
Every night, actcenter pulls performance, search terms, RSAs, and asset data per account. Quotas managed for you.
Pacing, tCPA state, search-term drift, RSA fatigue. Claude generates client-specific talking points and weekly emails.
By 8am, each strategist's day is laid out. One click per account opens drawer, drafts, and asset folder.
Owns the day-to-day on 18-25 accounts. actcenter replaces the spreadsheet routine.
Sees the whole team's book in one view. Spots accounts at risk before they escalate.
Knows retention risk, growth opportunity, and unit economics on a single screen.
Start with a 2-strategist pilot. Add seats as the team grows. No long-term contract — month-to-month, cancel any time.
Up to 25 accounts per strategist. Everything in the demo.
For teams of 5+ strategists. White-label, SSO, custom workflows.