actcenter — Operate. Prioritize. Scale. FOR IN-HOUSE
39 accounts · 18 months in production
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For Senior In-House PPC Teams

Your CMO doesn’t want a weekly deck.
She wants the answer.

actcenter installs the dashboard your stakeholders actually open. Read-only on your live Google Ads. Native scripts. You own everything. No SaaS subscription, no vendor lock-in, no write access.

$350K+/mo ad spend managed · Regulated verticals · Behavioral health · education · nonprofits
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Sound familiar?

Three meetings ago you said “I’ll build a dashboard for that.”

01
Reporting tax

Reporting eats the week.

You need to look at performance. Instead, you spend Monday morning making someone else look at performance. The strategy work moves to Friday afternoon.

~10 hrs/week on the reporting layer
02
Trust gap

No one trusts the numbers.

Three platforms, two attribution windows, one CMO who asks “is this right?”. The slowdown is real and the answer is always “let me get back to you.”

3 platforms, 1 source of truth missing
03
QBR week

QBR week is reporting week.

Two weeks before every QBR, the team goes into deck-mode. Two weeks of optimization work paused so the deck can ship.

~80 hrs/quarter pulled from optimization

That’s 2 full weeks per quarter of senior performance time going to reporting instead of growth.

How actcenter works

AI works on the data. Never on the platform.

We install native Google Ads scripts in your MCC. They export to Sheets you own. Claude reads the Sheets and generates audits, dashboards, weekly reports, alerts. Every change to your campaigns is made by a human, inside Google Ads.

1 Install

Native scripts in your MCC

1 day of setup. You keep the keys. Nothing leaves Google.

Google Ads MCC
2 Export

Structured data to your Sheets

Daily, weekly, or hourly. The pipeline is yours forever, even if you cancel.

Google Sheets
3 Read

Claude analyzes via native integration

Audits, briefings, weekly emails, anomaly detection. Read-only access.

Claude · Sheets
4 Decide

Your strategist acts in Google Ads

Every change goes through a human. AI never has write access. Ever.

Your team
🔒

Read-only by design.

The AI never has write access to your accounts. Every action is yours. Frameworks are documented and auditable.

Shapes to your stakeholders
CMO wants screenshots, CFO wants pacing, RevOps wants the funnel. Same data, three views. Auto-generated daily.
Shapes to your stack
Slack, Notion, Looker, Tableau — we write into the tools your stakeholders already open. No new dashboard to log into.
Shapes to your cadence
Weekly digests, QBR-ready exports, daily anomaly alerts. The reporting layer assembles itself around your review cycle.
See the method

Built for the way you actually report. Click anything.

Two of the five workflows shipping in production. Open this in your next stakeholder meeting and screenshot what matters.

client.actcenter.example / single-account · weekly
Open full ↗
SAMPLE DATA · FICTITIOUS
Drill-down for ONE account. Campaign breakdown, search term winners and losers, RSA performance, pre-drafted weekly email in your voice.
Browse the full catalog →

Built from 18 months of running real accounts. Each dashboard maps to one of 5 workflows already shipping in production. The method shapes to your team — not the other way around.

Already in production

Numbers, not promises.

LIVE
Hours saved on QBR prep
~12hrs/QBR
fully automated, repeatable
LIVE
Hours reclaimed for strategy
~10hrs/wk
shifted from reporting to optimization
LIVE
Active accounts in production
39
across 5 client teams
LIVE
Months in production
18
since v1 shipped
Operating live across
Client names withheld — operations are confidential.

Our QBR went from “two weeks of deck building” to “open the dashboard and screenshot what matters.”

PM
Senior Performance Marketing Manager US SaaS company · in-house team
Placeholder · real quote coming
The difference

Most “AI for ads” tools ask for write access.
We don’t.

We’re an operations method first, a software product second. The tooling shapes around the way your team already works.

▼ The usual stack

Traditional “AI for Ads”

Full write access required to your accounts
Runs inside Google Ads, makes its own changes
Third-party MCP dependency
Vendor lock-in — if you cancel, everything goes away
Black-box decisions, opaque models
Generic dashboard, one shape for everyone
Generic AI agents that don’t understand your stack
▲ actcenter

The method, installed

Read-only by design. AI never writes to your accounts.
Reads exported data only. No platform mutations.
Native Google scripts + Sheets. No middleware.
You own everything we install. Cancel any time, keep the system.
Frameworks documented, every output auditable.
Shapes to your team, stack, clients. Not the other way.
Built and operated daily by a senior PPC operator. Not a generic agent.
Get started

A clear path. No automated funnel.

For in-house teams, the Full Install is usually the right entry point — we install all 5 workflows in 4-6 weeks, custom-shaped to your team.

Discovery
Free
30 min · 1 call

We map your operation and identify the 1-2 workflows to install first. No deck, no pitch.

Book a call
Audit
$750
one-time · yours to keep

Full diagnostic: tracking, scripts, reporting cadence, team workflow. 74-point checklist. Credited toward implementation.

Start the audit
Starter
$5K-8K
one-time install

Scripts installed, Sheets pipeline live, 1 workflow live, 2 training sessions.

Talk about scope
Full Install
$10K-15K
one-time install

Full method: 5 workflows, dashboard pack, custom-shaped to your team, 4 training sessions.

Talk about scope
Advisory
$1.5-3K
per month · cancel any time

Monthly cadence as your portfolio grows. New workflows, audit cycles, team reviews.

Talk about scope
Last thing

Get your week back.
Your CMO gets a dashboard she actually opens.

30 minutes. We’ll map your stakeholder cadence, identify the reporting drag, and tell you honestly whether we’re the right fit.

  • Reply by a human within 2 hours (weekdays).
  • No deck, no pitch. You leave with a 1-page diagnosis.
  • If we’re not the right fit, we’ll tell you who is.
Book a discovery call
30 minutes · free · no slides

No spam · cancel any time · reply within 2 hours

OR
Not quite your fit?

actcenter shapes to four kinds of teams.

Free 30-min call.
Reply within 2 hours.
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